EQLZ®未来球鞋 | 全系列产品宣传影像

EQLZ - From Nature

本项目与EQLZ一起通过解构自然的命题，引领新一代青年世代从崭新视角审视球鞋文化。从海洋FROM OCEAN、丛林FROM JUNGLE、细胞FROM CELL三大人文与自然的灵感中，表达了球鞋模块化设计与一体成型的极简设计美学。在动画中，我们通过灵动、野性和衍生三个角度模拟和表现了球鞋设计的每一处线条与形体细节灵感都来自于自然万物。

For the proposition of deconstruction, a collaborative journey with EQLZ provided a new perspective of sneakers culture for the new generation of youth.

EQLZ shoe is a exploration into creating products that are inspired from ocean, jungle and cell, the three harmony between humans and nature - expressing views on the modular design of sneakers and minimalist aesthetic of the integrally-formed body.

Taking inspiration from nature, we simulated every lines and the shapes of the sneakers from three views which are flexibility, wild and vitality.

Client: EQLZ

Agency: SPES 神鸦社鼓

Art & Design：Xi Luo / Gary Li / ang y / Lil Arty

Art director :Xi Luo

3D modeling: Yong Wang

Simulation: Xi Luo

Music：Tadi Yan