「禁止犹豫」系列啤酒 品牌视觉设计

近些年来中国啤酒厂商面临消费升级，委托方希望从视觉层面引导消费者感受到产品独特的文化标签与优良品质。设计团队在与产品团队沟通后建立了大胆简洁的品牌视觉系统，通过几何图形的延展传递产品卖点信息，通过高饱和的色彩与直接的黑体字凸显产品特性。同时为了配合产品不同场景的活动需求为其定制了特殊概念与材质的礼盒，在满足消费者口感需要的同时增强产品本身的亲和力与可玩性。设计团队希望当消费者看到「禁止犹豫」系列产品时，能够产生视觉上的消费冲动，当拿到产品的那一刻毫不犹豫地去享受它的魅力。

In recent years, domestic beer manufacturers are facing the upgrading of consumption. The client hopes to guide consumers to feel the unique cultural label and excellent quality of the product from the visual level. After communication with the product team, the design team established a bold and simple brand vision system, which conveyed the selling point information of the product through the extension of geometric graphics, and highlighted product features through high saturated colors and direct bold characters. At the same time, in order to meet the needs of activities in different scenes of the product, we have customized gift boxes with special concepts and materials to meet the taste needs of consumers and enhance the affinity and playability of the product itself. The design team hopes that when consumers see the "No Hesitation" series of products, they will have a visual impulse to buy and enjoy the charm of the products without hesitate.

Client: Forest&Beer Factory

Visual Design/Packaging Design/3D Model：Laughing Yu