机器人披萨品牌全案×客行舟 | 享受美好食光

项目丨PROJECT

EDR机器人披萨/2022.04

团队 | TEAM

CAN BOAT

服务丨SERVICE

标识设计/VIS识别

项目背景

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机器人是这家餐厅的主旋律和它的视觉形象，“EDR”是”economy delectable Robot”缩写;复古美式风格使这个地方既不同又熟悉。 在这里，您可以找到质量上乘的美食，采用顶级食材烹制;它们也是所有品牌系统的灵感来源，各种食物和机器人形象在色彩丰富且真实的视觉食谱中相互对话。

Robots are the main theme of this restaurant and its visual identity, "EDR" is short for "economy delectable Robot"; the retro American style makes the place both different and familiar. Here you can find great quality cuisine, prepared with top-quality ingredients; they are also the inspiration for all branding systems, where various food and robot figures speak to each other in colourful and authentic visual recipes。