澳门金莱浓缩菜蜜系列包装设计

随着国家发展，人民开始富裕。现代年轻人的生活开始被酒醉金迷的物质环境包围，酒精、游戏、性等的刺激不断影响着年轻人的生活习惯。在这样的环境下，年轻人开始日夜颠倒，感官麻痹，像“异变”的花，不安地活著。

拥有长久历史的澳门品牌金莱菜蜜始终坚持做健康饮品的初衷，但品牌却遇到难以进入年轻人市场的困境，在宣传中也常用“健康”、“零添加”、“养生”等字眼，我们认为问题就在于这样的话语对于在现今环境下的年轻人来说像父母的唠叨，不胜其烦，且也存在包装形式、图形过于老化的问题。因此，在设计上更新了品牌视觉的同时，以“异变的花”这一概念作为品牌的内涵所在，象征年轻人的生活。改用更幽默的语气，调侃这些“异变的花”，由此，金莱试图向年轻人群体提出更为健康的生活意见。

As the country develops, the people begin to get rich. Modern young people's life began to be surrounded by the material environment of luxury, alcohol, games, sex and other stimuli continue to affect young people's living habits. In such an environment, young people began to reverse day and night, sensory paralysis, like "mutation" flowers, live uneasily.

Brand JINLAI, has a long history of macau food honey always adhere to do the purpose of the health drink, also commonly used in propaganda "health", "no added preservatives, such as words, but the brand has encountered difficult to enter the plight of the youth market, we think the problem is that such words for young people in today's environment like parents blame, sounds very boring, And the product also exists the packaging form, the graph is too aging problem. Therefore, we updated the brand vision in the design, and at the same time, the concept of "mutant flower" symbolizes the life of young people, which can also represent the four different flavors of Kinlai products. Use a more humorous approach to tell the story of these "mutant flowers." Therefore, JINLAI tries to give advice on a healthier life to modern young people.

-

项目主创：陈子宏

项目设计：陈子宏、蔡若恒、张创权、庄永琦

摄影：蔡若恒

指导老师：张俊