HANYI汉宜丨便利店品牌视觉设计

HANYI汉宜·品牌视觉设计

项目丨PROJECT

HANYI汉宜 / 2022.04

服务丨SERVICE

品牌视觉设计

设计丨DESIGN

Ablaze Design

项目背景

HANYI汉宜便利店于2019年成立，立足临沂市场逐步走向全国。汉宜在19年6月份开出一家门店，随后将在临沂多个区域开始拓展，区域式开店深度服务用户。过改良现有的零售模式，使用大数据和智能软硬件，突破固有的便利店购物体验，以用户为中心，围绕每个用户个体进行专属服务，使用户获得切实的便利。HANYI汉宜的供应链由自主研发的鲜食，和非鲜食的流通商品组成，通过多个社区门店为用户提供一站式购物需求。

Hanyi convenience store was established in 2019, based on Linyi market and gradually moving towards the whole country. Hanyi opened a store in June 19, and then will expand in many regions of Linyi to provide in-depth service to users. By improving the existing retail model, using big data and intelligent software and hardware, breaking through the inherent convenience store shopping experience, taking users as the center and providing exclusive services around each individual user, so that users can obtain practical convenience. Hanyi's supply chain is composed of self-developed fresh food and non fresh food circulation commodities. It provides users with one-stop shopping needs through multiple community stores.

（部分图片仅为品牌展示效果，不作商业用途）