茶说｜包装设计提案

「茶说」

「茶说」是中国一家传统专业做茶30多年的企业，在中国包装茶饮料市场中最先推出单细胞低温萃取技术的品牌之一，秉承“回甘，就像现泡”的差异性定位，专门针对上班族，体现“品质、专业、自信”的风格。

在设计上，为了呼应品牌名“茶说”，用标题式的画面结构形式，突出茶传统经典的品质形象，又以素描手绘插画的方式提升产品的趣味性，在时尚的维度传播品牌的“全新东方茶饮”概念。

平面视觉设计｜二美

3D效果呈现｜二美

该设计为个人非商业项目，欢迎私聊合作~

Tea Theory

"Tea theory" is a traditional Chinese enterprise specializing in making tea for more than 30 years. It is one of the first brands to launch single-cell low-temperature extraction technology in China's packaged tea beverage market. Adhering to the differential positioning of "returning to Gan is like soaking now", it is specially aimed at office workers and reflects the style of "quality, professionalism and self-confidence".

In the design, in order to echo the brand name "tea theory", the title style picture structure is used to highlight the traditional and classic quality image of tea, and the sketch hand-painted illustration is used to enhance the interest of products and spread the brand's concept of "New Oriental tea" in the dimension of fashion.