民宿酒店品牌设计——乡里宿VILLAGE STAY

项目 | PROJECT

VILLAGESTAY 乡里宿

服务 | SERVICE

品牌设计/物料设计/导视设计

机构 | AGCY

SPIRITLAKE 灵湖设计

"行宿乡野，自在生活"

乡里宿位于上海的莲湖湿地公园景区内，民宿拥有三幢独栋式建筑。SPIRITLAKE以“莲花”为出发点，为其分别取名为 水目、溪客、莲境，同时也对应了每一幢风格特点。

VILLAGESTAY is located in the Lianhu Wetland Park Scenic Area in Shanghai. The B&B has three single-family buildings. SPIRITLAKE takes "Lotus" as its starting point, and names it Shuimu, Xike, and Lianjing respectively, which also correspond to the style characteristics of each building.

抽象出建筑特点中格栅的设计，以及水波纹与荷叶的形状，我们为乡里宿打造出了一个极具辨识度的标识图形，与建筑及周边环境相互呼应。

By abstracting the design of the grille in the architectural features, as well as the shape of the water ripples and lotus leaves, we have created a highly recognizable logo graphic for the village, which echoes the building and the surrounding environment.

于此同时，我们为乡里宿定制了一个SLOGAN，“行宿乡野，自在生活”，简短的八个字囊括了民宿主开启这个项目的初衷，希望人们回归乡野，真正意义上拥有自在的生活。

At the same time, we have customized a SLOGAN for the country house, "FREE LIFE IN VILLAGE". The short eight words include the original intention of the homestay owner to start this project, hoping that people will return to the countryside and have a real sense of freedom. Life.

在导视系统中，我们选用黑色作为主色调与建筑的黑白产生呼应的关系。拉长的标识牌与院落客房围墙做结合，指示性与装饰性并存。

In the wayfinding system, we choose black as the main color to echo the black and white of the building. The elongated signboards are combined with the walls of the courtyard guest rooms, which are both indicative and decorative.