105°COFFEE品牌VI设计

DESIGN：杨阳设计工作室

项目已落地，版权©️归客户所有

105°咖啡是一家小众咖啡品牌，饮品甄选云南庄园级精品咖啡豆，只做优质好咖啡！主理人是一位时尚大人诉求品牌整体形象能体现行业属性，设计风格潮流时尚。

主理人是一位时尚达人，诉求品牌能体现行业属性的同时整体风格潮流时尚。所以在整体LOGO设计上抽象提取咖啡杯，咖啡豆的图形元素与105°数字符号巧妙结合，直观的体现出品牌的视觉锤，大大降低品牌的传播成本。品牌主色已极光绿，焦炭黑为主色，具有极强的视觉侵蚀力，从而打造属于自己的品牌文化。

105° coffee is a niche coffee brand, drink selection of Yunnan manor grade boutique coffee beans, only do good coffee! The chief manager is a fashion adult who appeals to the overall image of the brand to reflect industry attributes and fashion design style.

The main manager is a fashionista, and appeals to the brand to reflect the attributes of the industry while the overall style trend fashion. Therefore, the overall LOGO design abstracts the coffee cup, and the graphic elements of coffee beans are skillfully combined with 105° number symbols, which intuitively reflects the visual hammer of the brand and greatly reduces the communication cost of the brand. The main color of the brand has been auroragreen, coke black, with strong visual erosion, so as to create their own brand culture.