Early鲜萃咖啡｜包装设计提案

「每日鲜萃·Early咖啡」

「EARLY」品牌名，取自每日清晨阳光洒下，

咖啡师都会通过磨豆机研磨度的调试将浓缩调整到完美的口感，

目的是为了确保人们品尝到最佳口感的咖啡，

从而唤醒人们一天的味蕾，让人精力充沛之意。

品牌的色调以清新的马卡龙色系为主，

从不同国家所闻名盛产的咖啡豆，将当地最具代表性的动物与之相结合，

打造年轻人喜欢的咖啡品牌，达到吸引大众消费者的眼球，让原本单调的生活又增添了一抹色彩。

平面视觉设计｜鲈鱼

3D效果呈现｜鲈鱼

该设计为个人非商业项目，欢迎私聊合作~

Daily Fresh - Early Coffee

The name “EARLY" comes from the fact that every morning when the sun shines, the barista adjusts the concentrate to the perfect taste.

The barista adjusts the grind of the bean mill to bring the concentrate to the perfect taste.

The aim is to ensure that people have the best tasting coffee to wake up their taste buds for the day and to energise them.

The brand's palette is based on a fresh macaron colour scheme, combining the most representative animals from the different countries known for their coffee beans.

The brand has been created to appeal to young people, to attract the attention of the public and to add a touch of colour to an otherwise monotonous life.