POPAP 雪圈新晋服装品牌

POPAP品牌名，取自英文popped a pill 吃片药 。

品牌成立初衷希望更多人爱上滑雪，对滑雪上瘾。

就像是一种戒不掉的瘾，磕了药一样无法停止，就像无情的滑雪机器

品牌本身风趣幽默符合创始人性格，所以希望品牌本身也传达这种感情。

Popap brand name, taken from English popped a pill.

The original intention of the brand is to hope that more people fall in love with skiing and become addicted to skiing.

It's like an addiction that can't be stopped after taking drugs, just like a ruthless skiing machine

The brand itself is funny and humorous, which is in line with the personality of the founder, so I hope the brand itself also conveys this feeling.

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SHENCHEN