《金选配置》MG动画——安戈力文化

1. BACKGROUND PROJECT

A friend recommended a fund, and you just buy it without doing in-depth research? Just comprehend the "fur" of the industry you are interested in, but you don't understand the corresponding investment logic, and you don't even know how the industry's performance has been in the past few years, so you rush into it? Is it the icing on the cake, or is it all loss? A single thought before investing will determine your ultimate return on investment. UGLY joins hands with Alipay Gold Selection Configuration to select funds with excess returns for users in high-quality tracks, and help users outperform the market to the greatest extent on the basis of reducing risks.
朋友推荐了一只基金，你不做深入研究便直接买入？刚领悟感兴趣的行业“皮毛”，但不懂相应的投资逻辑，甚至不了解过去几年该行业的业绩情况如何，便匆匆投入？是锦上添花，抑或满盘皆输？投资前的一念之差，将决定你的最终投资回报。UGLY携手支付宝金选配置，为用户在优质赛道中选出具有期超额收益的基金，在降低风险的基础上，最大程度的帮用户跑赢大盘。

2. STORYBOARD

The designer extracted the design elements from the concept of the golden selec

The opening animation compares the general fund and the gold selection configuration. The camera closes up the face of the general fund player, and then moves to the right to close up the face of the gold selection configuration player on the right. A whole team unfolded behind the players with the golden selection, and a close-up of a general fund player was cut out, standing in front of the goal net, facing a bunch of players with the golden selection. The camera is pulled back, the whistle blows, kick-off, one of the group (gold selection configuration) starts to attack, rushes to the opponent's goal, the captain takes a strong shot, the ball rushes forward, followed by the mirror, the ball is from the right back of the opponent's player Shooting into the goal, the captain celebrates that the players fit together, and the players behind him run to the captain, overlapping with his body and becoming one person.
开场动画比较普通基金及金选配置，镜头特写普通基金球员的脸，而后右移，特写右边金选配置球员的脸。金选配置球员的身后展开一整支