《TCL Kids》MG动画——安戈力文化

1. BACKGROUND PROJECT

TCL has long invested in education of all ages - from children and young adults to college students and young professionals. Educational solutions are available across its entire product range. Committed to building high-quality, incredible value solutions for operators, customers and partners across all product categories, TCL advocates for equal education for all through fun, engaging and interactive experiences.
TCL 长期投资于所有年龄段的教育——从儿童和年轻人到大学生和年轻的专业人士。教育解决方案可在其整个产品范围内使用。TCL 致力于为所有产品类别的运营商、客户和合作伙伴搭建高质量、令人难以置信的价值解决方案，倡导通过有趣、引人入胜的互动体验为所有人提供平等教育。

2. STORYBOARD

TCL Kids is a kid-friendly service that shares the same core interface experience as the TKEE series, including a library of kid-friendly educational and entertainment content with over 20,000 videos, 400 storybooks and 50 kid-friendly apps program. It also offers a range of parental monitoring tools to keep tabs on screen time, manage apps and websites, and set health reminders for r

First ask a question: "Is it a problem to make children like to reassure parents?" Then answer the question, TCL Kids can do just that. Arousing the curiosity of viewers, the whole animation reflects the advantages of TCL Kids from the perspective of children and parents. From the perspective of children, it is both entertaining and educational, easy to use and efficient. From the parents' point of view, the functions of TCL Kids solve the two major concerns of parents, no need to worry about jumping out of bad information, and no need to worry about children developing bad study habits.
首先提出一个疑问：“让孩子喜欢让家长放心是一个难题吗？”随后解答疑问，TCL Kids就是可以做到这一点。引发观者好奇，整个动画从孩子和家长的角度体现TCL Kids好在哪里，从孩子的角度来看，兼顾娱乐性和益智性，好用又高效。从家长的角度来看，TCL Kids拥有的功能解决了家长的两大担忧，不用担心跳出不良信息，不用担心孩子养成不良学习习惯，最后来个总结，呼应开头，全篇脉络清晰。