唐代遗址展示博物馆-视觉系统策划设计与部分落地

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ARF遗址博物馆是唐代里坊遗址上，突出“展示唐代市井风貌，欣赏唐代长安百姓生活”的遗址文化博物馆。

在为博物馆进行整体的视觉框架设计时，考虑到博物馆给大众的综合印象，避免与美术馆贴近而丢失文化属性，

最终决定以文字类标志作为设计核心。

考虑到对于整体场馆内后续存在大量落地的视觉，空间，导视内容。

所以在用文字类图标作为核心的基础上，融入具有唐代长安意义的图形符号基因，为后续整个体系预埋逻辑根源。

无论在设计文字层面还是图形基因层面，都考虑到本身唐代长安里坊的建筑道路特征，塑造视觉框架的文化合理属性。

唐都长安里坊最大的建筑道路特征即为横平竖直的城市构架，所以在对于唐楷字标的处理上，也让文字笔触更贴近方正的属性。

在处理图形基因时，根据里坊的“城”，“里”，“围”的概念，塑造俯视的坊墙坊门，结合唐代的建筑特征进行艺术化处理。

在之后的导视/海报/文创物料系统之中，也以图形基因为载体，强化整体视觉框架的体系感，来达到整体理念的逻辑闭环。

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The biggest building road feature of Chang 'an Lifang in tang Capital is the horizontal and vertical urban structure, so in the processing of characters in Tang kai, the strokes of characters are closer to the property of the square.

In the process of graphic gene, according to the concept of "city", "li" and "wai" of Li Fang, the overlooking wall and door of li Fang were shaped, combined with the architectural characteristics of tang Dynasty for artistic processing.

In the following guidance/poster/cultural and creative material system, graphic gene is also used as the carrier to strengthen the system sense of the overall visual framework, so as to achieve the logic closed loop of the overall concept.

logo/icon design:hualun

layout design:yangjingsen

poster design:xutian

Illustration design：xutian/liuchang

graphic design:sunwenhao/tianziyi

Result-diagram design：Paul Marcinkowski/Mood Authors/mpulso

*提案中部分图片源自网络，仅做效果展示，未商用，侵删