平湖市经开幼儿园

PINGHU ECONOMIC DEVELOPMENT ZONE KINDERGARTEN

平湖市经开区幼儿园视觉识别

荣获DFA亚洲最具影响力设计奖 金奖 以及 台湾金点设计奖

平湖市经济开发区幼儿园是中国浙江省第二大的幼儿园，可容纳近3500名师生，

平湖市是浙江省著名的樱花风景区，幼儿园将樱花作为校花，我们就用樱花作为幼儿园的标志，

logo的设计使用了五瓣和三个花蕊对应幼儿教育中的“五大领域和三位一体”，

而且我们让logo活了起来，让无聊的图形对孩子们来说更加生动.

樱花最有意思的结构就是花瓣中间有缺口，我们把这一特征转变为视觉设计中独特的识别符号。

基于识别符号，让标志、周边、延展汉字、阿拉伯数字、导视系统形成了高度的完整性和统一性。

Pinghu Economic Development Zone Kindergarten is the second largest kindergarten in Zhejiang Province, China, with a capacity of nearly 3,500 students and faculties.

Pinghu is a famous cherry blossom scenic area in Zhejiang Province and the kindergarten uses the cherry blossom as its school flower,

so we used the cherry blossom as the kindergarten logo and we made the logo come alive, making boring graphics more vivid for kids.

The most interesting structure of the cherry blossom is the gap in the middle of the petals, and we transformed this feature into a unique identification symbol in the visual design.

Based on the identity symbol, the logo, the surrounding area, the extended Chinese characters, the numbers,

and the signage system form a high degree of integrity and unity, and incorporate the behavioural language of 'children like to stick things up' into the graphic design.

Designer：蔡依东 Yi-dong Cai

Motion：阮兴业 Xing-ye Ruan