JUST VITA维生素水 | 品牌包装全案

项目丨JUST VITA维生素水 / 2022

项目背景

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JUST VITA是元气森林面向海外市场推出的一款维生素水饮料，品牌产品主打5种维生素满足每日所需与膳食纤维，在全球疫情的背景下，关注你的日常的健康焦虑与需求。低甜透明饮料，视觉+味觉双重清爽，给予你“所见即所得”的健康天然感。添加真实果汁，清透果味，搭配活泼年轻化的包装设计及大胆的色彩配色，让用户感受到来自大自然的健康活力。

JUST VITA is a vitamin water launched by CHI FOREST for overseas markets. The product provides 5 kinds of vitamins to meet daily needs and dietary fiber. Focus on your everyday health anxieties and needs. Low-sweet and transparent beverage, refreshing both visual and taste, giving you a healthy and natural feeling of "what you see is what you get". Adding real juice, clear and fruity taste, with a youthful and lively packaging design and bold color matching, let users feel the health power from nature.

Brand Design/Packaging Design：Wang Mengting

Visual Design: Wang Mengting & Laughing Yu

Photography: Yang Fangzhou

3D Model: Liu Baoju

Product Manager: Cao Yishu