阅读盛典2017

自2017年以来，随方逐圆一直为国家新闻出版总局、北京市人民政府主办的“北京阅读季”提供专业的设计服务，服务内容包括，品牌视觉，形象推广，展览策划，展览视觉等。

2017 年主视觉设计为了配合政府性质的活动，大红色铺底，视觉元素采用天安门城楼的一角与城墙下一只红梅相结合。天安门是首都的中心、国家的象征；梅花迎雪吐艳，凌寒飘香，具有铁骨冰心的崇高品质和坚贞气节，象征中华民族自强不息的精神品质。画面中心将阅读盛典主题以书法的形式承载。画面具有视觉张力并具京城的人文韵味，富有感染力和精神推动力。

Since 2007, Blend Design has provided professional design services for "Beijing Reading Festival" sponsored by the State Administration of Press and Publication and People's Government of Beijing Municipality, including brand vision, image promotion, exhibition planning, exhibition vision, etc.

In order to match the government's activities, the main visual design 2017 has a big red background, and the visual element uses a corner of the Tiananmen Tower and a red plum under the city wall. Tian An Men is the center of Beijing and the symbol of the country. Plum blossom welcomes the snow and spreads it’s fragrance. It has the lofty quality of iron bone and ice heart, and symbolizes the spirit of constantly striving for improvement of the Chinese nation. In the center of the picture, the theme of the reading ceremony is carried in the form of calligraphy. The picture has visual tension and the humanistic charm of the capital city, which is full of appeal and spiritual impetus.