森博书店丨SENBO PLEASURE IN IMMERSION

SENBO 森博书店

DESIGNER: Yeekkyu

YEAR: 2022

CLIENT: Senbo

森博书店是一个颇具创造性的生活实验空间，作为一家后时代概念书店产品，致力于把书店营造成一种迎合当下时代新城市的生活模式。在定义森博书店的品牌形象时，我们没有停留于品牌名和行业之上。而是把视线转移到用户群体上。希望捕捉和传递更多人文生活的社会属性，让用户更享受沉浸式阅读的愉悦。

森博标识就是一个正在输入的对话框，在对话框之上构建森博与用户，用户与用户之间的社交联系。也希望通过一种对话的形式与用户更加深入的传递轻松、愉悦的品牌属性。以“化繁为简”的方法，建立一个平衡极简的品牌符号，使其既有极简的现代美感，又不失东方传统的朴素特质。

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Senbo bookstore is a creative living experimental space. As a post era concept Bookstore product, Senbo bookstore is committed to building the bookstore into a life mode catering to the new city of the current era. When defining the brand image of Senbo bookstore, we did not stay above the brand name and industry. Instead, it turns its attention to the user group. We hope to convey and capture the atmosphere of more humanistic life, so that users can enjoy the pleasure of immersive reading.

Senbo logo is a dialog box that is being input, and the social connection between Senbo and users and between users is built on the dialog box. It is also hoped that through a form of dialogue, we can more deeply convey the relaxed and pleasant brand attributes with users. With the method of "turning complexity into simplicity", establish a balanced and minimalist brand symbol, so that it has both the minimalist modern aesthetic feeling and the simple characteristics of Oriental tradition.