“科学有她”青年女科学家助力计划公益盛典

项目丨PROJECT

OLAY Brand ambition pr event

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品牌/OLAY

活动时间/2022年3月8日

活动地点/中国·上海

服务丨SERVICE

视觉设计/ 全案策划

出品丨谱思广告 PLUS+

策划总监/Danny

设计总监/CC

项目组长/Mavis

视觉设计/Fiona、Yan

项目背景

在「她」力量不断崛起的今天，科学的里程碑上，也应该有「她」的名字。

作为宝洁旗下的全球美肌领导品牌，OLAY的诞生一切源于对女性和科学的热爱。走在科学研发的前端，实现肌肤每一个美的可能，陪伴女性成长，赋能女性力量。 在国际妇女节来临之际，OLAY携手央视网于上海中央广播电视总台共同举办 “科学有她”青年女科学家助力计划公益活动，这是项目执行团队和央视网的又一次合作。怀揣着一酌高度和温度，情怀与热爱，一同见证女性榜样力量，点亮浩瀚科学星河。

Today, with the rising power of "her", the scientific milestones should also have "her"'s name.

As a global leading beauty brand under P&G, OLAY was born from the love of women and science. Ahead of scientific research and development, realize every possible beauty of skin, accompany feminine growth, and empower women. On the occasion of International Women's Day, OLAY and CCTV jointly held the "sicence by her" Young Female Scientist Assistance Program public welfare activity at Shanghai Central Radio and Television Station. Holding a drink with altitude and temperature, passion and love, witness the power of female role models and light up the unbounded galaxy of science.