NJUST-七十周年庆 主视觉形象全案设计Recommanded by editor
11天前Publish
南京 | 平面设计师
项 目 名 称 I NJUST七十周年庆主视觉
项 目 地 址 I 南京
项 目 团 队 I 绿桌STUDIO

品牌梳理 I 品牌延展 I 品牌系统

NJUST的整体视觉形象仍以多年前的IP形象作为核心元素构建,因时间已过去许久,在当下的语境下未必符合受众(学 生)的审美 。而在学校招生逐渐增多的时 候,各个学校间进行大规模招生,而一个受人欢迎的形象无疑是保证生源的一个良好的手段 ,同时也与学校的整体规划相统一。出于对社会性的职能的深入思考,也应该从视觉方面出发,对于学校向社会展示的形象提供一个更为良好的思考,一个好的展览形象可以由点到面的规范整体形象。

The overall visual image of NJUST is still built with the IP image of many years ago as the core element, because the time has passed for a long time, and it may not conform to the aesthetics of the audience (students) in the current context. At a time when school enrollment is gradually increasing, large-scale enrollment is carried out among schools, and a popular image is undoubtedly a good means to ensure the source of students, and it is also unified with the overall planning of the school. Out of in-depth thinking about the functions of society, we should also start from the visual aspect, and provide a better thinking for the image that the school shows to the society, and a good exhibition image can standardize the overall image from point to point.
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Creative time2022/03/03
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