RELOAD重新加载丨实验设计作品

RELOAD重新加载丨实验设计作品

Research planning / CubicJ

Creative design / CubicJ

品牌建设丨包装设计丨创意设计丨实验设计

重新加载“RELOAD”是一款专门针对年轻人的助眠类功能性产品，我们选取最日常地产品形态“胶冻食品和浓缩饮品”，以此区分市场上大多数的胶囊类产品，使得产品更加日常化、零食化，从而最大程度上消除年轻人对这类产品的“紧张感”。

在调研中，我们发现年轻人对于这类产品的成分很关注，因此除了常规的功能性成分GAGB外，我们还在产品中加入一定量的有助睡眠的水果，将产品“包装”得更接近于日常化，以此消除消费者在购买过程中的疑虑，形成信任背书。

而品牌名“重新加载”也是从年轻人自身状态为出发点，生活中的焦虑和压力使得年轻人长时间处于怠机状态，需要重新加载一下清除缓存，重返正常的生活品质。

Reloading "reload" is a sleep aid functional product for young people. We select the most daily product form "jelly food and concentrated beverage", so as to distinguish most capsule products in the market, make the products more daily and snack, and eliminate the "tension" of young people on this kind of products to the greatest extent.

In the survey, we found that young people are very concerned about the ingredients of such products. Therefore, in addition to the conventional functional ingredient GAGB, we also add a certain amount of fruit that is conducive to sleep to "package" the products closer to daily, so as to eliminate consumers' doubts in the purchase process and form trust endorsement.

The brand name "reload" also starts from the young people's own state. The anxiety and pressure in life make young people idle for a long time. They need to reload, clear the cache and return to the normal quality of life.

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