武林春宴logo设计

仙山灵草湿行云，

洗遍香肌粉未匀。

明月来投玉川子，

清风吹破武林春。

————苏轼

武林春宴取自苏轼这首诗的最后一句，寓意将美物跨越山水带去给尊贵的客人。

品牌以粤菜为主，用新中式的轻奢风格，诠释品牌调性。

在设计方面采取意境描绘的方式，用清风抚柳吹落叶，叶落湖面起涟漪的画面将诗意融汇当中。

整体形成一个春字，将品牌和意境自然融合。

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Wulin Spring Banquet is taken from the last line of this poem by Su Shi, which means to bring the beauty across the landscape to the distinguished guests.

The brand focuses on Cantonese cuisine, and uses the light luxury style of the new Chinese style to interpret the brand tone.

In terms of design, it adopts a moody depiction, using the image of the breeze caressing the willow and blowing the falling leaves, and the leaves falling on the lake to create ripples to integrate the poetic meaning.

The overall formation of a spring character, the brand and the mood of natural integration.