绝卤代工×同道设计 【绝洽·卤味食品】包装设计

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很荣幸接触到【绝味鸭脖】旗下品牌的项目，这是一个从上学吃到上班的经典味道，一款好产品深入人心，旗下新产品的包装我们想让它继续传承经典。

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DESIGN PROJECT|绝洽·甜辣风味鸭脖/脱骨鸡爪

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DESIGN GROUP|同道设计

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PRODUCT ANALYSIS|品牌背景

绝洽是【绝味食品】旗下的线下商超端的品牌，依托绝味“十六年卤味”的企业背书，给消费者带来一款可以在冰箱较长时间保存的卤味，让消费者随时在家即时享受美味休闲时刻。

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DESIGN CONCEPT|设计理念

卤味系列：新中式排版风格，把老字号的视觉拉满，传递经典的同时也能拥有新时代的审美，让消费者感受到这是一款经过时间沉淀的产品；插画选用手绘风格彰显匠心品质，为消费者捧上一锅新鲜美味的卤货儿，感受到绝洽的热情、心意和货真价实的好品质卤味。

脱骨系列：柠檬脱骨鸡爪与鸭掌，考虑到其口味酸辣清爽，从颜色的选择和插画的表现都彰显出清新的色调与视觉展现，我们的初衷是让消费者从视觉就能先感受到产品入口的滋味。

Stewed flavor series: the new Chinese typesetting style fills the vision of time-honored brands, conveys classics and has the aesthetics of the new era, making consumers feel that this is a product precipitated by time; The illustration adopts the hand-painted style to show the quality of ingenuity, provide consumers with a pot of fresh and delicious brine, and feel the great enthusiasm, intention and real good quality brine.

Boneless series: Lemon boneless chicken feet and duck feet. Considering their sour, spicy and refreshing taste, the choice of color and the performance of illustration show fresh tone and visual display. Our original intention is to let consumers feel the taste of the product entrance from the vision.