全麦小滋产品包装设计

盛邦X全福食品

执行设计+效果图制作：王硕

指导：赵安东

该项目的设计灵感来自于平面构成美学中的几何形体打散重构法，主视觉采用三种不同形态的几何图形去区分包装的层级信息，三个区域层级依次是产品展示区，品名识别区和包装文案信息区。

产品展示区采用一些抽象的ICON图案来体现口味识别和全麦的卖点识别，实物的展示是为了让消费者一眼看到包装内容，避免误导消费者。其他地方则采用黑白格排列的手法和一些抽象的图案，来进一步增加该产品的时尚感和辨识度，拉开产品差异化。

在颜色上，四款sku在正面采用了相同的大面积白色底色，使产品的系列感觉更加一体化，在侧面进行大面积颜色区分。

Sheng Bang X QuanFu Food

stylist+Renderings: Wang Shuo

mentor:Zhao An Dong

The design inspiration comes from the geometry disassembling and reconstruction method in plane composition aesthetics, The main vision uses three different geometric shapes to distinguish the hierarchical information of packaging,The three areas are product display area, product name identification area and packaging document information area.

In the product exhibition area, some abstract ICON patterns are used to reflect the recognition of taste and wholemeal selling points. The display of physical objects is used to let consumers see the packaging content at a glance, so as to avoid misleading consumers.

In other places, black and white dot array and some abstract patterns are used to further increase the fashion sense and identification of products, reflecting the product differentiation.

In terms of color, the four SKUs have the same large-area white background color on the front, which makes the series feeling of the product more integrated, and the large-area color distinction is made on the side.