EVA | 品牌视觉设计

EVA 是马来西亚首个倡导商品的低碳性、环保性，拒绝食物浪费的临期食品购物平台。虽然大部分的人们都害怕临期食品，但事实上它们仍然属于仍在保质期内的食品，符合安全食品的范围。

为了达到不浪费食物与保护地球，EVA进购那些临期食品并以低价售卖，最大程度地发挥其价值，创造出最大的社会效益。

Epikinono Studio荣幸参与了这项有意义的项目，为EVA做了一系列的VI设计。主要概念以两个不同的半圆形体组成了'e', 寓意着只要从不同的观点出发，购物其实也可以达到保护地球的举动。

整体品牌性格比较年轻活力，主要提高年轻一派人们不浪费食物的警觉性，同时也乐在其中。

Due to global supply chain inefficiencies, many well-loved fast moving consumer goods (FMCG) unfortunately reach the end of their shelf-life before they could be purchased and enjoyed by consumers, resulting in unnecessary wastage. EVA is Malaysia’s first marketplace that specialises in retailing surplus and near-expired products. They help customers eat, live better, and to help our planet breathe better.

The brand logo of EVA is created by two different types of semicircle to form an unique 'e', which deliver the message of grocery shopping may save the world from different perspective. Paired with the new visual identity that are organic yet playful, EVA able to communicate the idea of realising the value of the surplus and near-expired product to younger target audience.

Client | EVA

Brand Identity Design | Epikinono Studio

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