西囡·中秋 月饼礼盒设计

项目丨PROJECT

西囡·中秋 月饼礼盒设计 / 2021.09

服务丨SERVICE

产品包装设计

团队丨鲜苗和他的朋友们

品牌故事

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本次中秋包装方案以诗词为线索，

[西囡礼赠]为出发点，桂花及月亮为视觉元素

围绕“满月-桂花-念想” 为主题进行的礼盒包装设计

倚窗望月，我们互诉相思

花好月圆人团圆的愿景尽在在皎洁的月光里

包装应用了典雅的米黄色系，用抽象的符号具象中秋相思之情。

Brand story

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This Mid-Autumn Festival packaging scheme takes poetry as a clue,

[Xi Nan Gift] is the starting point, and the osmanthus and the moon are the visual elements

Gift box packaging design around the theme of "full moon - sweet-scented osmanthus - thoughts"

Leaning against the window and looking at the moon, we tell each other that we miss each other

The vision of the reunion of the full moon and the flowers is all in the bright moonlight

The packaging uses an elegant beige color, and uses abstract symbols to express the Mid-Autumn Acacia.

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