BOB DOG - II

为童装品牌巴布豆的品牌视觉升级所做插画方案。

在这个方案中，应品牌方要求，我在原IP角色形象上做了调整，使其更简洁；同时在插画中融入街头运动元素以及品牌发源城市的地标建筑作为画面背景，以此打造更时尚青春且兼容性更强的品牌形象。

In this project, I was asked by the brand owner to transform Bob dog and his friends into a more stylish look. 

So separately, I designed their new looks, and later after they are all done, I putted them together in one illustration combined with landmarks of Shanghai, where once this children's clothing brand had built up its fortune.