Doit studio ｜喜茶新品海报设计「案例」

基于品牌现有的产品做了视觉设计，这是Doit尝试去做的一次训练。整体风格用了立体加可爱的字体设计，高饱和度的颜色作为主色调。在尝试立体与平面中找一些平衡点，把产品核心的特征加强并展露出来。打破当下商业化的海报视觉规则，创造新型快销品品牌设计理念；这是Doit一直以来想要做的事情。

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Based on the brand's existing products, visual design is done, which is a training that Doit tries to do. The overall style uses a three-dimensional and cute font design, and high-saturation colors are used as the main color. In trying to find some balance between three-dimensional and flat, strengthen and reveal the core features of the product.