kong野 袋泡茶包装设计TEABAG PACKAGE DESIGN

「kong野」是一家致力于打造年轻人喜欢的果味茶饮品牌，带来耳目一新的“喝茶新体验”，满足于产品所想面对的群体—20-30岁年龄阶段职场人的消费及使用场景。

「kong野」想要传达一种野趣与大自然空旷的状态，在劳累的职场生活中，喝茶成为了一种便利而轻松的放松方式。

我们在为「kong野」进行包装设计中，也考虑了产品的特性特点，如何将自然的元素与现代的设计语言进行结合是我们思考的部分。我们主要从“不清晰”和“氛围”入手，通过不清晰（马赛克）和氛围结合的特点去进行特点提炼与设计。

"Kong Ye" is a brand dedicated to creating a fruity tea drink that young people like, bringing a refreshing "new experience of drinking tea" and satisfying the group that the product wants to face - the consumption of professionals in the 20-30 age group and usage scenarios.

"Kong Ye" wants to convey a wild and open state of nature. In the tiring work life, drinking tea has become a convenient and relaxing way to relax.

In the packaging design for "Kong Ye", we also considered the characteristics of the product. How to combine natural elements with modern design language is part of our thinking. We mainly start with "unclear" and "atmosphere", and carry out feature extraction and design through the combination of unclear (mosaic) and atmosphere.