法蒙特 | VERMONT

ART DIRECTOR: Vincent Xu

DESIGNER: FZ Yao & Vincent Xu

ILLUSTRATOR : Liu yuanyuan

YEAR: 2021

LOCATION: Suzhou

CLIENT: VERMONT

法蒙特是一家轻美式烘焙品牌，

主理人希望延续之前在美国佛蒙特州的烘焙经历，

传承Master Kevin老师对于做面包产品一丝不苟的精神。

标志设计，以VERMONT字体设计为核心，彰显品牌简约、轻美式的感觉。

同时设计了一个小标，配合主logo的使用。

小标灵感来源于佛蒙特州州徽，松树，即代表森林。

橙色也是佛蒙特州秋季山林的颜色。

IP的设定是一个生活在佛蒙特州、善良温暖的大胡子面包师。

他热爱生活，用心专注做面包，希望把最好的产品带给大家。

Vermont is a light American bakery brand.

The host hopes to continue the previous baking experience in Vermont, USA,

Inherit Master Kevin's meticulous spirit in making bread products. The logo design, with the VERMONT font design as the core, highlights the brand's simple and light American feel.

At the same time, a small logo was designed to match the use of the main logo.

The small logo is inspired by the Vermont state emblem, the pine tree, which represents the forest.

Orange is also the color of Vermont's fall mountain forests. IP is based on a kind and warm bearded baker living in Vermont.

He loves life, concentrates on making bread, and hopes to bring the best products to everyone.