Job Bro

Searching for vacancies abroad through an application — is an opportunity to find a job without leaving home. While working on a brand strategy, we did market research and studied the behavior of potential customers. We have interviewed a lot of Ukrainians with experience of working abroad. Those who wished to but didn't dare to do this also. This allowed us to find out the main fears and motives of the potential app users.

Brand Strategy & Big Idea

During the research, we have found out that one of the critical factors of deciding to move and work abroad is having a friend or a person to share this experience with. Our brand focuses on an image of a so-called buddy/companion/bro. This character knows all the answers and can support you at any time. Everything is easy and "not so scary" with the Bro. That is how the title "Job Bro" appears. Bro is a kindhearted, unseen "Good Friend" who can help overcome any difficulties. He encourages, offers work / accommodation / insurance options, and last but not least, he loves joking. Big brand Idea — Make yourself comfortable. This phrase has an optimistic vibe and makes a job search safe and easy.

Branding

It was essential to save a format and a prototype of a "good friend" and a "sidekick" by developing a visual identity. We have used a stylized hand as a logo image, which conveys the meanings and visions from the positioning. This is a helping hand and a symbol of support you can make yourself comfortable — and this is reflected in a marketing campaign.

Client: Job Bro — is a job-search application for Ukrainians.

Task: brand strategy, big idea, naming, brand identity, marketing campaign.

Strategy: Victoria Erokhina.

Naming: Dmitriy Panasjuk.

Design & Direction: Dmitriy Panasjuk, Anton Storozhev.

3D: Alexandr Gusarev.

Photo: Kirill Baranovskiy.