shineholy 蝎逅 品牌包装设计

BACKGROUND & TARGET

The owner of the Shineholy brand is a fashionable, confident and infectious woman who has been in the underwear field for more than ten years and founded the brand in 2019. From the beginning of the brand, we are involved in it, we name them, build brand image, series packaging design and other brand process from 0 to 1. Shineholy, a combination of 'scorpio' and 'encounter', represents a mysterious, beautiful story, and a proud attitude towards life. It is Shineholy's definition of the brand and its message to every woman. The brand always understands women's needs and cares for women.

Shineholy 蝎逅品牌的主理人是一位时尚自信且颇富感染力的女士，她在内衣领域深耕了十多年，于2019年创立这个品牌。从品牌伊始，我们就参与其中，我们为他们命名，打造品牌形象，系列包装设计等品牌从0到1的过程。Shineholy 蝎逅，是“天蝎”与“邂逅”的组合词，代表一种神秘的，一段美丽的故事，又有一种高傲的生活姿态。因自华而璀璨，是Shineholy对品牌的定义，也是对每位女性的寄语。品牌始终理解女性需求，呵护关爱女性。

IDEA & SOLUTION

In the whole product planning, there are twelve constellation series, Enneagram series, self-pleasure series and so on.

In the twelve constellation series, we organize the packaging and sorting through the character colors representing different constellations. The original illustration of the twelve constellations was created on the underwear, which was distinguished by color on the outer packaging, and drew inspiration from solgan's 'brilliant because of its beauty' to create a graphic of bright stars, which was applied to the shading.

在整个产品规划中，有十二星座系列，九型人格系列，悦己者系列等。

在十二星座系列中，我们通过代表不同星座的性格色彩来进行包装梳理。在内裤上原创了十二星座的插图，在外包装上通过色彩去区别，并且从solgan“因自华而璀璨”中汲取灵感，创造了璀璨星光的图形，应用在底纹上。