案例 | 西瓜包装礼盒还可以这样做

哆萝西西瓜礼盒，客户想表达童年时候的味道，我们更想从包装形式上让包装更具话题性，我们大胆的采用复古的电视机造型，电视的主画面为小男孩小女孩坐在台阶上吃着西瓜，我们以90年代的服装造型表现童年场景。

外包装电视机造型细节上，我们与卖点相结合，比如产品含糖量适中，胡萝卜素是普通西瓜的3倍，让消费者拿到产品的同时，也可以直观了解产品的卖点，并且愿意主动传播。

Dorothy watermelon gift box, the customer wants to express the taste of childhood. We want to make the packaging more topical from the packaging form. We boldly adopt the retro TV shape. The main picture of the TV is a little boy and a little girl sitting on the steps eating watermelon. We show the childhood scene with the clothing shape of the 1990s.

In terms of the modeling details of the outer packaging TV, we combine it with the selling points. For example, the sugar content of the product is moderate, and the carotene is three times that of ordinary watermelon. When consumers get the product, they can also intuitively understand the selling points of the product, and are willing to take the initiative to spread it.

客户名称：珍视亮

设计机构：野火造物

项目内容：包装设计

艺术总监：謝東碩

设计团队：小野