澄见酒文化博物馆×同道设计 以文化塑造中国之美

DESIGN PROJECT|大连澄见酒博物馆|澄见酒|2022

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DESIGN TEAM|设计团队|同道设计

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CREATIVE IDEA|创作背景及理念

中国是世界上最早酿酒的国家之一，白酒早已摆脱了单纯的食用价值，凝结为一种文化，以其悠久的历史和博大的内涵在世界酒文化之中独领风骚，具有很大的精神文化价值，是一种社会文化，也是一种政治文化，更是一种艺术文化。在我看来，它像一位长生的史官见证过中国历朝历代的兴衰;它是中国文化的承载者，见证着中国发展每个阶段的文化。

China is one of the earliest countries to brew wine in the world. Baijiu has long been free from the simple food value and has been condensed into a culture. It has a long history and broad connotation in the world wine culture, and has great spiritual and cultural value. It is a social culture, a political culture and an art culture. In my opinion, it is like an immortal historian who has witnessed the rise and fall of Chinese dynasties; It is the carrier of Chinese culture and witnesses the culture of each stage of China's development.

大连澄见酒文化博物馆的收藏者，也是此次委托白酒包装设计的委托人非常热爱收藏于振立老师的画作，此次包装用的插画是于振立老师的中国70年代红色文化宣传画《要抓革命促生产，促工作，促战备，把各方面的工作做的更好》。浓浓的时代特征，让现在的年轻人看到，50年前中国人的精神面貌与厚积薄发，因为那时候人民积极乐观的劳动创造，50年后才会有现在科技发展的新时代。让我们为向这一时期为国家和社会贡献力量的人们致敬！也向中国酒文化致敬。

The collector of Dalian Chengdu liquor culture museum is also the principal business owner of the Baijiu packaging design. He loves the paintings collected by Mr. Zhen Li. The illustration used in this package is Yu Zhenli's China Red Culture propaganda in 70s. "We must grasp the revolution and promote production, promote work, promote combat readiness, and do better in all aspects".

接下来即将呈现……