汤臣倍健 - 包装焕新设计

这次设计在保留品牌原有包装识别度的前提下，规范建立网格系统，利于识别并提高整体度，我们心目中的汤臣倍健是充满人文关怀的品牌，因此用温和的颜色来打消顾客对保健品的偏见，柔和的渐变配合几何图形的切割作为包装的主视觉，将科技和人文融合在一起，带给消费者全新的体验。

This design on the premise of keep brand original packaging recognition, build grid system specification, to identify and improve overall, we think the tomson times should be full of humanistic care brands, therefore to reassure customers with mild color prejudice against health care products, soft gradients with the geometry of cutting as the main visual packaging, technology and humanities fuses in together, Bring consumers a brand new experience.

ART DIRECTOR: Xu Ye

DESIGNER: Natalie / Xu Ye

YEAR: 2021.12

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