汤臣倍健系列产品包装设计

源于自然，归于自然，生活源于自然，自然绽放生活，寓意关注人们的生活健康。

每个产品的辅助图形根据产品名称英文字母B族维生素、维生素D与产品属性蜂窝进行设计开发而成，每个产品的抽象自然元素代表着产品源于自然关注健康的理念，辅助图形围绕瓶体怀抱一圈寓意拥抱健康呵护健康的理念。

盒型的设计衍生瓶体的设计元素，在外观设计上为抽拉方式，新的盒型与瓶体的元素形成一体，能够体现出品牌产品的特点与个性，整体的设计主要凸显出系列化的视觉感官，能够体现出品牌的定位与理念。

From nature, to nature, life from nature, natural bloom of life, meaning to pay attention to people's life and health.

The auxiliary graphics of each product are designed and developed according to the English letters of the product name B vitamin, vitamin D and product attribute honeycomb. The abstract natural elements of each product represent the concept that the product comes from nature and pays attention to health, and the auxiliary graphics surround the bottle to symbolize the concept of embracing health and protecting health.

The design of the box derived from the design elements of the bottle body, in the appearance of the pull way, the new box and the elements of the bottle body form a whole, can reflect the characteristics and personality of the brand products, the overall design mainly highlights the series of visual sense, can reflect the brand positioning and concept.