joyam！

joyami 是一个创新有趣的智能厨房家电品牌，品牌希望通过智能化的产品设计和新美食文化的打造，让烹饪变得轻松简单并充满无限可能，让更多年轻一代步入厨房，乐享美食和烹饪带来的乐趣。

joyam！是一个合成词，是 “Joy” 和拟声词 “Yami” 的结合，通过倒置拟声词中的字母“i”成为惊叹号的巧思，强化了品牌想要表达的乐享美味的情绪，并赋予了品牌名称更加强烈的口号感，让 joyam！成为享受到惊艳美食时的惊叹。惊叹号的视觉元素贯穿了整个品牌的延展设计，成为了品牌简明有力的的视觉记忆点。通过在线上线下各种不同的延展物料中对惊叹号灵活多样的应用，持续强化品牌符号的价值。

joyami is a smart kitchen appliances brand with innovative and playful personality. Through intelligent product design and the creation of a new food culture, The brand hopes to make cooking easier and full of possibilities, so that more young generations can walk into the kitchen and enjoy cooking. joyam! It is a compound word, which is a combination of “Joy” and the onomatopoeia word “Yami”. By inverting the letter “I” in the onomatopoeia to become an exclamation point, it strengthens the brand’s desire to express the mood of enjoyment and deliciousness, and Give the brand name a stronger sense of slogan, let joyam! Become a surprise when you enjoy amazing food. The visual element of the exclamation mark runs through the extended design of the entire brand, becoming a concise and powerful visual memory point of the brand. Through the flexible and diverse application of exclamation marks in various extended materials online and offline, the value of brand symbols is continuously strengthened.