2020案例-MR.BEER啤酒先生 / SACDESIGN

MR.BEER啤酒先生作为成都老牌进口啤酒馆，于2020年进行全新品牌升级。

从品牌定位到整个视觉形象，SAC CREW以严谨市调后开始进行新一轮视觉升级。

以”MR.BEER啤酒专家“的品牌形象进行了IP重塑。

并以啤酒先生的环球旅行作为新一轮品牌故事核心。

将全世界的好啤酒带回给到客人。MR.BEER的本次视觉升级伴随悠方店及重庆店的落地。

也开启了品牌新一轮的拓展。

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Mr. beer, as an old imported brewery in Chengdu, carried out brand-new brand upgrading in 2020.

From brand positioning to the whole visual image, sac crew began a new round of visual upgrading after rigorous market survey.

The brand image of "Mr. beer beer expert" was reshaped.

And take Mr. beer's global travel as the core of a new round of brand story.

Bring back good beer from all over the world to guests. This visual upgrade of Mr. beer is accompanied by the landing of Youfang store and Chongqing store.

It also opened a new round of brand expansion.