潼川豆豉品牌全案丨国家级非物质文化遗产丨调味品

非物质文化遗产是一个国家和民族历史文化成就的重要标志。

潼川豆豉产品已被当地的消费者熟知，在进行设计需将产品本身与当地的人文进行有效的嫁接，在提升产品价值的同时，起到1+1＞2的效果。

我们对品牌市场调查中发现，国家非物质文化遗产的潼川豆豉，工艺、人文、地域、技艺都是构成其立体形象的重要元素。消费者在购买时除了产品本身的价值外，对产品的人文价值也较为关注。在某些特定产品领取，人文价值甚至高于产品本身的价值。

人在时间的河流中不断改变，回首顾盼，那些孩童时的游戏、童谣常常让自己热泪盈眶。舌尖上的记忆常常也成为自己魂牵梦绕的美好寄托及追求，时光荏苒，记忆中的家乡味道时常索饶。

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The intangible cultural heritage is an important symbol of a nation’s historical and cultural achievements. Tongchuan Douchi product has been well known by local consumers. In order to design, the product itself should be grafted with local culture effectively, which can improve the value of the product and achieve the effect of 1 + 1 > 2. Our brand market research found that the national intangible cultural heritage Tongchuan Douchi, technology, humanities, geography, technology is an important element of its three-dimensional image. In addition to the value of the product itself, consumers pay more attention to the humanistic value of the product. In some specific products, the humanistic value is even higher than the value of the product itself. People in the river of time constantly change, looking back, those childhood games, nursery rhymes often make their eyes filled with tears. The memory on the tip of the tongue often become their own dream around the beautiful reposing and pursuit, time flies, the memory of the taste of home often suo Rao.

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原创设计 / 火麒麟创意 flame kirin

品牌持有／潼川豆豉

作品名称 / 潼川豆豉品牌全案

服务内容丨品牌规划 / 核心梳理 / 认知塑造 / 视觉设计 / 文案撰写 / 接触点物料

策略规划／于祥、新斌

视觉呈现／苟博、夏鹏、周睿峰

效果呈现／赵敏

项目管理 / 新斌、丁巧

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