门神虎来

项目 | PROJECT

虎年文创 | 2021

服务 | SERVICE

LOGO设计 | 品牌设计 | 插画

Creative Director：大吉

Designers：大米饭、煎bingo子

Illustrators: 年糕糕

北方作为年画的发源地，其形式多样、内容丰富、色彩鲜明，充分的反映了我国民风民俗。年画的艺术风格与文化内涵的完美结合，表达了民众的审美取向和文化祈求，是年画根深叶茂、长久不衰的重要原因。

而年画作为民间的新年祝福，充满了喜庆，因此，民间年画大多采用大红大黄等鲜艳火爆的色彩，注重情趣和造型的表现，人物生动可爱，富有活力。体现了民众智慧，形成了博大精深的传统文化。

在即将到来的壬寅虎年，我们将新年祝福与年画风格以及融入北方剪纸手法，为虎年增加欢庆与祥和。

As the birthplace of New Year pictures, the North has various forms, rich contents and bright colors, which fully reflects the folk customs of our country. The perfect combination of artistic style and cultural connotation of New Year pictures expresses the people's aesthetic orientation and cultural prayer, which is an important reason why New Year pictures are deep-rooted and long-lasting.

As a folk New Year blessing, New Year pictures are full of festivity. Therefore, most folk New Year pictures use bright and hot colors such as red and rhubarb, pay attention to the expression of interest and modeling, and the characters are vivid, lovely and energetic. It embodies the wisdom of the people and forms a broad and profound traditional culture.

In the coming year of the tiger in renyin, we will integrate new year blessings, new year painting style and Northern paper-cut techniques to increase celebration and peace for the year of the tiger.