HARDROCK新年礼盒设计 | DBLUE洛蓝原创设计 包装设计

硬石集团新春礼盒全案

HARDRORK 硬石国际成立于1971年美国知名品牌,在74个国家拥有众多酒店和餐厅及其他娱乐产业，硬石还以具有收藏价值的时尚和音乐商品,令人难忘的用餐体验,硬石现场表演闻名于世。

HARDROCK硬石国际邀请DBLUE洛蓝为其创作虎年"虎力全开"主题新春礼盒。礼盒作为硬石国际送给美国(全球)VIP的伴手礼，其中我们选了具有中国文化特色的中国结以及代表娱乐属性的扑克牌；设计灵感来自于南美孟加拉虎的形态和HARDROCK位于拉斯维加斯的酒店建筑外形，主画面老虎脚踩HARDROCK经典吉他图腾，呼应HARDROCK品牌音乐元素，配合紫气东来节节高升的中式寓意，点缀其他中式传统图形体现新年的别样氛围。

HARDROCK international invited DBLUE to create a New Year gift box with the theme "Tiger Power" for the Year of the Tiger.hard Rock International to the United States (global)VIP accompanying gift, among which we chose Chinese knot with Chinese cultural characteristics and representative of entertainment properties of poker; The design inspiration comes from the form of the Bengal tiger in South America and the architectural appearance of HARDROCK hotel in Las Vegas. The main picture of the tiger feet stepping on HARDROCK's classic guitar totem echoes the music elements of HARDROCK brand, with the Chinese meaning of purple east rising, and other traditional Chinese graphics to reflect the different atmosphere of the New Year.

Project name: packaging design

Client：Hardrock International

Design in Charge: 12

Account: rason. xuyan

Illustator: haitun

Photographer:xuye

Graphic design: 12. haitun. xuye. Zoe