吾饮良品丨水果茶品牌升级全案

“秋天第一杯奶茶”等网络热梗爆火，

可见现做茶饮已经逐渐成为年轻消费群体不可或缺的社交货币。

吾饮良品品类升级为“现做水果茶”的同时，

会玩设计团队携手吾饮良品，一同探求本次品牌升级的更多可能性。

从ip形象“阿良”的不同性格面展开想象，

描绘出年轻、多彩、美好的生活画卷。

希望爱喝水果茶的你会喜欢~

The Internet craze "The first cup of milk Tea of Autumn" went viral.

It can be seen that making tea has gradually become an indispensable social currency for young consumers.

At the same time of upgrading the product category of IDRINKTEA to "Fresh fruit tea",

BEST PLAY DESIGN COMPANY and IDRINKTEA together to explore more possibilities of this brand upgrade.

Imagine from the different personalities of the IP image "Liang",

Depict young, colorful, beautiful life picture scroll.

I hope you like drinking fruit tea~