Yii "易"品牌形象设计- Brand identity

Yii "易"品牌形象设计

与荷兰前卫设计团体Droog楚格设计创办人Gijs Bakker合作国立台湾工艺研究发展中心「Yii台湾工艺设计」米兰展览整体形象规划与官方网站建置。中性、简单、诚实、不造作、完整整体性、Identity使用的延展性、低调、衬托辅助展览内容作品为设计的主轴。

Yii - Brand identity

Collaboration with Creative Director Gijs Bakker

A very subtle and minimal brand Identity design commissioned by NTCRI (National Taiwan Craft Research Institute). Yii - a brand that bring together works of  Taiwanese designers and traditional craftsmen. Opening at Triennale di Milano this year. Organized by Creative director Gijs Bakker.

The Concept

"Yii" (易) - pronounced as the letter E - Taking from the classic text I-Ching (易經) , also known as the Book of Changes. The logo mark design, as requested by creative director Gijs Bakker (co-founder of Droog Design) , need to be very simple and not looking too logo. We decided that a pure minimal typographic approach would work. 

Avant Garde extra light was selected for its geometrical simplicity. We modified the strokes and spacing as a subtle reference to a Trigram marking from the bāguà (八卦) symbol; mimicking one of the eight possible trigrams of the I-Ching, ☶ (The solid line represents yang. The open line represents yin). 

The thin lines composition also works as providing a reference to Bamboo, a local grown eco-friendly material and is frequency used by Taiwanese craftsmen.