How's Coffee-好事咖啡

In the process of exploring How's Coffee, the pronunciation of [How's] is similar to [好事] in Chinese. Then, according to the concept of the Chinese saying [don't ask about the future when doing right things], and we went further. [好事] are the good results obtained after certain accumulation, just like some plants blossom and bear fruit after experiencing growth. In the communication with customers, we finally decided to use flowers as the brand identity.

在探索How's Coffee的过程中,How's的发音跟中文的【好事】相似。然后根据中国谚语【但行好事莫问前程】的概念来进行深入。我们认为，好事是经历了一定过程之后而得到的好结果,就像某种植物在经历成长后最后开花和结果。最后在跟客户的沟通中，我们最终决定用鲜花作为品牌标识。