BLUEBEARD烘焙面包品牌全案设计

项目丨PROJECT

BLUEBEARD / 2022.01

服务丨SERVICE

标志设计 / VIS识别 / 产品包装 / 年度服务

团队丨想象之外品牌设计工作室

品牌故事

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地中海海域的西西里岛气候湿润，土壤肥沃，盛产稻谷，小麦等有机物。因此岛上的小镇烘培店铺居多。蓝胡子先生是其中一家卖的最好的烘培店店主，主要售卖欧式面包，欧包有低糖，低油，低脂、高纤维的特点。每天清晨，天然原香就开始弥漫整个小镇。

一天，蓝胡子的爷爷航海归来，他决定陪伴爷爷一同航游海域，因缘交汇，来到中国，友人亲切友好，胡子留了下来，以自己的名字开了一家蓝胡子烘培店。载着星辰海域，带来了西西里岛的天然酵母发酵工艺，把蓝调布鲁斯情怀留在了每个客人的味蕾里。

品牌应用了地中海色系，深海蓝，浅碧蓝，以店主蓝胡子为主形象，海洋星辰为辅助元素，整体延展呈现。

满口酥香，唇齿间跳动的布鲁斯

Sicily in the Mediterranean Sea area has a humid climate and fertile soil, rich in organic matter such as rice and wheat.Therefore, there are most bakery shops in small towns on the island, and Mr. Bluebeard is one of the best bakery shop owners.

It mainly sells European bread. European bread has the characteristics of low sugar, low oil, low fat and high fiber.

Every morning, the natural fragrance begins to permeate the whole town.

One day, Bluebeard's grandfather returned from sailing. He decided to accompany his grandfather to swim in the sea, meet by chance and come to China,

Friends are friendly and friendly. They grow their beards and open a blue beard baking shop in their own name.

The sea area carrying stars brings Sicily's natural yeast fermentation technology, leaving the blues feeling in each guest's taste buds.

Full of crisp fragrance, Bruce beating between lips and teeth.

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