东巴文年礼｜DONGBA New Year Gift Box

设计元素源于云南纳西族「东巴文」，是一种原始的图画象形文字，属于文字起源的早期形态，但亦能完整纪录典藏。我们选取了寓意美好的系列词汇，将象形文字特性转化为视觉元素，以新年礼为载体，寄托虎年心意。尝试一次让传统回归当下，当下祈福新年的文化「可持续」巡礼。

Dongba is the language used by the Naxi people of eastern Tibet and northern Yunnan in China and is the only pictographic character still alive in the world. We have recreated it based on its aesthetics and hope that you can feel the charm of the 'new' traditional Chinese culture in this work.

Tencent | FXD | :Daily Studio

艺术指导: 椰壳(赵烨) ｜ 设计: 彭卡爆(彭程)