南浦公园
重庆/平面设计师/4年前/5232浏览
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南浦公园
让文化和土壤自然成长。
The natural symbiosis of culture and soil.
服务内容:品牌策略、品牌形象识别、品牌推广及传播
客户信息:南浦公园
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南浦公园是一种全新生活方式的表达,也是公园与自然、历史与人文的结合体。其构建核心在于打破传统公园功能的单一性,建立以当地特色风貌、文化体验、休闲娱乐多位一体为主要模式的“新”公园体系。
在南浦公园视觉体系中,提炼出“让文化和土壤自然生长”,注重自然、文化与人类之间的关系。以视觉呈现一切从简的原则,表达出自然、文化、生活三者之间的和谐共存的平衡关系。让南浦公园成为与城市共同进化的公共事业项目。
Nampo Park is an expression of a new way of life, a combination of park and nature, history and humanity. The core of its construction is to break the single function of traditional parks, and establish a 'new' park system with local characteristics, cultural experience, leisure and entertainment as the main mode.
In the visual system of Nampo Park, “The natural symbiosis of culture and soil” is extracted, and the relationship between nature, culture and human beings is emphasized. It presents the principle of simplicity visually, and expresses the harmonious and balanced relationship among nature, culture and life. Let Nampo Park become a public utility project co-evolving with the city.
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