送给自己的礼物—组茶袋泡茶包装设计

组茶是一款针对20-30岁年龄阶段职场场景的果味花香袋泡茶。在职场生活中，喝茶成为了一种放松方式，“礼物盒”的包装形式让喝茶过程更有仪式感，传达“慰藉自己、治愈自己、爱自己”，作为“送给自己的礼物”来传递给消费者。正面视觉中将丝带作为茶包的“线”，与泡袋图形相结合来凸显袋泡茶的产品&口味，材质采用珠光银卡纸，文字及图形像素化传递，信息可视化排列，整体使包装更具有差异性、识别性与艺术性。

Group tea is a fruity flower-scented tea for workplace scenes between the ages of 20 and 30. In workplace life, drinking tea has become a way to relax. The packaging form of the "gift box" makes the tea drinking process more ceremonial, conveying "comfort, healing and love for yourself" and passing it to consumers as a "gift to yourself". In the front vision, the ribbon is used as the "line" of the tea bag, combined with the bag graphics to highlight the taste of the tea bag. The material is made of pearlescent silver paper, text and graphics pixel transmission, and visual arrangement of information. The whole makes the packaging more different, recognizable and artistic.

DA：XXD DESIGN｜AD：肖琪媛、徐育青｜D：谭佳｜C：山东茶隐文化发展有限公司