喜柿2022新年吉祥主题视觉上新丨东方美学新演绎
武汉/平面设计师/4年前/2575浏览
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喜柿2022新年吉祥主题视觉上新丨东方美学新演绎
2022新年吉祥图案视觉“瑞虎兆吉祥”
创意单位:武汉喜柿文化创意有限公司
创意总监Creative Director / 瘦子邵帅(邵波)
项目策划Project planner/瘦子邵帅(邵波)
创意设计Designer / 蔡晶、石狮子
三维效果图Renderings / 石狮子
文字Copywriting / 蔡晶
喜柿文创每一年会针对节令和不同地方的吉祥文化进行系列化的主题图案开发,通过设计将系列吉祥图案融入当代生活,讲述背后文化故事,利用多年的品牌与产品开发实战经验,在现实商业中运用落地。

“2022壬寅年,瑞虎兆吉祥
这一次的“瑞虎兆吉祥”系列取意东方吉祥以湖北地标建筑、吉祥瑞物、寓意花卉、民风人物等元素为创意出发点,注入鲜明大胆的色彩,以当代人视角与审美再现新“福禄寿喜”,构建极具新年氛围的吉祥视觉,诠释了新年之于中华民族的意义。
This series of Oriental auspicious takes hubei landmark buildings,auspicious auspicious objects, flowers, folk characters and other elements as the creative starting point, infuses bright and bold colors, reproduces the new "fu Lu Longevity xi" from the contemporary perspective and aesthetic appreciation.
这一次的“瑞虎兆吉祥”系列取意东方吉祥以湖北地标建筑、吉祥瑞物、寓意花卉、民风人物等元素为创意出发点,注入鲜明大胆的色彩,以当代人视角与审美再现新“福禄寿喜”,构建极具新年氛围的吉祥视觉,诠释了新年之于中华民族的意义。
This series of Oriental auspicious takes hubei landmark buildings,auspicious auspicious objects, flowers, folk characters and other elements as the creative starting point, infuses bright and bold colors, reproduces the new "fu Lu Longevity xi" from the contemporary perspective and aesthetic appreciation.

喜柿文创通过跨界混搭,重视东方元素和吉祥文化的现代化演绎,将传统的吉祥语境与时尚做链接,为现代生活与潮流注入东方美学,让更多人对所在城市以及咱们的传统文化产生归属感,活出自我。
Link the traditional auspicious context with fashion, inject Oriental aesthetics into modern life and trend, let more people have a sense of belonging to the city and our traditional culture, live out their own.
# 产品衍生 #
Link the traditional auspicious context with fashion, inject Oriental aesthetics into modern life and trend, let more people have a sense of belonging to the city and our traditional culture, live out their own.
# 产品衍生 #
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