柠檬巴士 LEMONBUS |手打柠檬茶Recommanded by editor
197天前Publish
厦门 | 平面设计师
柠檬巴士 LEMONBUS |手打柠檬茶

方案一 logo图形上,结合了柠檬、巴士、茶,三个核心的元素,比较直观的联系的品牌的含义,主配色用了柠檬黄和带一点咖色的深黑,视觉上对比度高,之后在品牌的副标(辅助logo)上结合了首字母lb,和柠檬图形,在后期应用上可以比较多延展,同时在辅助图形上,结合车票做了一些延展的设计去配合“巴士”的概念,同时“lb”辅助标识也做了一些平铺的设计

方案二 采用lemonbus的文字结合巴士的形态,比较直观的把品牌名称做一个设计展示,同时结合了柠檬、巴士、茶饮、茶饮等小icon,去做了一些延展,(去辅助整体的视觉设计)配色上,用了荧光绿,和深灰的配色;也可以联系柠檬茶这个品类的茶饮细分,在文案上用了“下一站,xx赞”可以是茶赞/柠檬赞/口感赞,后期也可以再深化去展延一些相关的设计
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Creative time2021/11/01
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