盛古作品 | 婺酒，当徽派文化遇上立体工业…

项目 PROJECT丨白酒包装设计、瓶型设计、创意设计

品牌 BRAND丨匀酒

作品创作人员：

主创 / 付木强、林靖淞

白墙青瓦，檐角飞挑烟雨似梦，蜿水如歌，用一生的痴情，做一场梦，而这场梦的终点，一定是婺源…

The white walls and blue tiles, the corners of the eaves are flying like a mist and rain like a dream, and the water is like a song. With a lifetime of infatuation, I have a dream, and the end of this dream must be Wuyuan...

将传统文化用现代手法重构。徽派古建的特色“飞檐”，就是我们基于婺酒而找寻的文化特色。

Reconstruct traditional culture with modern methods. The characteristic "Flying Eaves" of ancient Huizhou architecture is the cultural characteristic that we are looking for based on Wujiu.

徽派建筑的黑白格调，与现代的极简主义，跨越千年不谋而合。瓶型总体借以“现代竖格”的极简表达，呈现出恰到好处的格调以及层次感。

The black and white style of Huizhou architecture coincides with modern minimalism, spanning thousands of years. The overall bottle shape uses the minimalist expression of "modern vertical grid" to present the right style and sense of hierarchy.

最终呈现上，我们将“徽派飞檐”与“现代竖格”结合，雕琢出极致的立体工业风。

In the final presentation, we combined the "Huizhou style cornice" with the "modern vertical grid" to create the ultimate three-dimensional industrial style.